Someone did some back-of-of-the-envelope calculations and figured that to replace half of their multi-billion dollar advertising revenue with $8/month subscription fees, Twitter would need TWENTY MILLION paid up annual subscribers.
Maybe true, but largely irrelevant.
Anyone interested in understanding things should be looking at things from the other end the situation, and doing some entirely different napkin math.
1) How much of this pull-out is whiny woketard virtue-signaling chickens coming home to roost, when it turns out they were squandering hundreds of millions of their company dollars on a venue that's 90% Lunatard bots auto-spewing Green Deal talking points, rather than reaching actual, y'know, breathing spending CUSTOMERS? I don't see this as anything but butthurt 20-something cubicle warriors getting out one step ahead of corporate finding out they sold real cows for magic beans, and trying to save their own hashtag ricebowls, before they get bounced onto unemployment. Musk is doing for fake social media what FTX did for crypto. With a flammenwerfer, and a smile.
2) If Twatter was always a vaporware venue of mostly non-existent Leftard troll accounts, why would anyone advertise there?
3) How much ad revenue does Musk need to generate to keep the lights on, after cutting employee deadweight overhead by 75%, overnight?
If Musk purges the bot accounts and fake like checks from Twatter, and transparently shows his users are 100% real, then puts them on an untouchable worldwide Starlink service that can't be censored by any government, and simultaneously purges all the Lefatrded wokeholes and useless eaters from his own payroll, he gains a commodity that no one else has (ask around about how full of b.s. Arbitron and Nielsen ratings are, if you ever want to push over two other houses-of-cards): a transparently legit and unblockable way to reach real people all over the world.
The dumpster fire in question was the Twatterverse before Musk started throwing the deadwood into the dumpster. Now the dumpster fire is the woketarded minions suddenly aflame themselves, on unemployment, with future career prospects largely centered on either the retail food service or custodial maintenance fields.
Boo frickin' hoo.
Counting Musk out to lunch so soon is largely on par with telling people Trump could never get elected president in 2015. Elon may be a little off in many ways, but he didn't inherit his wealth, or bumble into it. I'd cut him a bit of slack.