So, in their rush to "Do something!", Delta ended their discount program with the NRA. Which, they report, was used by a total of 13 passengers, travelling to the NRA Annual Convention.
Consequently, after Delta's publicly slapping the NRA around, the Georgia legislature passed, and the governor will sign, legislation ending Delta's $50M fuel tax subsidy from the state of GA.
At a generous $400 take per ticket, their balance sheet just lost $49,994,800 in a day.
Delta also employs some 33,000 people in Georgia. So further payback from Georgia is possible. (Like mandating that no state-funded travel or business is on Delta.) And if any competitor is savvy enough to pick up that dropped NRA discount, they could snag the fuel tax discount for themselves, putting Delta down a cool $100M, versus a corporate rival.
They've also been hit with a yuuuuuuuuuuge backlash among gun owners in all 50 states, so this knee-jerk virtue signaling promises to be the gift that keeps on giving.
Advice: Short Delta stock.
Prediction: Look for a corporate board shake-up, about 2 seconds after the next stockholders' meeting.
Some mistakes in life you just don't get to make twice.
Mess with the bull, you get the horns.