Friday, December 20, 2024

iHeart Radio Retards














This is small potatoes, but we keep hearing the same ad for one of the channels of iHeart radio on several conservative talk stations hereabouts, and it's like fingernails on a chalkboard every time they play it.

For the ad in question, the copy reader they have (sounds like Rich Marotta, formerly a KFI radio sports guy) tells you earnestly that Shirley Bassey nailed the soundtrack for 1971's Goldfinger with the title track: Diamonds Are Forever.

Blinks. SMH. <

Layers and layers of editors. The entire internet at your fingertips, mouseclicks away. Presumptively, at least a high school diploma (albeit probably a Common Core education).

Which last is how the embarassingly dopey announcer reading that commercial, the brainless fucktard who wrote it, and whatever 80-IQ editor/producer OK'ed it, all stomped all over their own dicks with cleats on, because 

1) Goldfinger was released in 1964.

2) The theme, unsurprisingly, was titled "Goldfinger".

3) Diamonds Are Forever was released in 1971.

4) Again, in another remarkable coincidence, the theme was called "Diamonds Are Forever".

So in the entire ad, the only thing they got right was that the singer of the theme (for either flick) was Shirley Bassey (which is true in both cases, and also for Moonraker), marking the only time the producers of the James Bond films gave someone any second or third title songs in the entire history of cinematic Bond flicks, some 27 in total to date.

We fully realize that to the millennial generation, anything that happened before the year 2000 is conflated in a gelatinous glob in some dark recess of their memory along with trench warfare, cuneiform writing on clay tablets, and dinosaurs, in a mental junk drawer category in their heads called "all that boring shit I never learned and will never need to know", but this is recockulous overachievement of gross stupidity in public that usually requires a senile House Speaker or faux president to pull off so effortlessly. Doubly so for a guy who worked for decades in radio in the only city in America where the number one industrial product is movies, followed closely by music production.

We mention this because it could have been looked up by any earnest midwit, at any point prior to getting aired, and corrected, but in their haste to try and get you to listen to their internet radio streaming service (and thus, their advertisers' copy) they forgot to use the internet themselves, and find out how roundly they'd fucked up that commercial from beginning to end.

And they've run the ad hundreds of times, and keep running it, because they're too stupid to know what they don't know.

Maybe we're crazy, but we think if you're going to pimp your streaming radio, and spew factoids about one of the most successful and popular film franchises in human history, we would suspect doing so by f**king it up by the numbers, with your head firmly clenched between your nethers, probably isn't the brightest way to tout what a great and informative music service you're running.

And it's running on radio stations that would like you to believe they get the important details about politics right. Pay no attention to our advertising copy though.


Maybe someone could get word to either Rich Marotta, iHeart, or the remains of the EIB network, and suggest they all take their feet off their junk?

4 comments:

Anonymous said...

To hell with looking it up, how about those two words together: 'title track'?
--Tennessee Budd

Anonymous said...

Tell me you use AI for your copywriting without telling me you use AI...

Old NFO said...

Sigh...

John Wilder said...

iHeart regularly runs commercials for holidays months after the holiday.