Whom Gods Destroy...

h/t Tam

Bud Light: "Watch us torpedo our brand, lose a billion dollars, and drive ourselves out of business."
Jaguar: "Hold my beer, and start your engines..."

 

"...if the purpose of advertising is to get people talking about you, the new ad campaign has succeeded at that." - Tam

 Someone has perhaps conflated "talking about" with "pointing and laughing derisively and uproariously at".

♫ One of these things is not like the other one. ♫

And when last we looked, as a general rule, the purpose of advertising isn't "to get people talking about you", it's to get people to buy your product. We haven't read a marketing textbook in 40 years, so we may be wrong about that, but we doubt it.

So unless androgynous and transgendered freaks is an emerging market for high-end car manufacturing, this ad campaign is going to go over about as well as Bud Light hiring Dylan Mulvaney as a spokes-tranny did.

Jaguar's ad campaign is selling something.

But that Something isn't anything to do with selling their cars.

At least now we know the real reason Ellen Degeneres left the U.S. was to oversee all advertising for Jaguar. Someone needs to sack her, and then sack the person who hired her.

It bears mention, from a medical standpoint, that the people who make such desperate cries for attention as what Jaguar just did are generally the same psychotic chicks cutting their wrists with razor blades.

Put Daniel Craig (or hell, even Ryan Reynolds) in a tux, stand him next to a silver F-type R-75, have him deliver a few lines, and then have him drive off, with that bundle of neon oddities chained to the rear bumper as he Tokyo drifts the entire gaggle over a cliff, and Jaguar's woketarded misstep is history.

Do it not, and their brand is history. And this ad campaign can be seen for what it is: Jaguar drunk dialing their ex, with a box cutter in hand, and a bottle of sleeping pills, demanding he come back, or else.