h/t Tam
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| Bud Light: "Watch us torpedo our brand, lose a billion dollars, and drive ourselves out of business." Jaguar: "Hold my beer, and start your engines..." |
"...if the purpose of advertising is to get people talking about you, the new ad campaign has succeeded at that." - Tam
Someone has perhaps conflated "talking about" with "pointing and laughing derisively and uproariously at".
♫ One of these things is not like the other one. ♫
And when last we looked, as a general rule, the purpose of advertising isn't "to get people talking about you", it's to get people to buy your product. We haven't read a marketing textbook in 40 years, so we may be wrong about that, but we doubt it.
So unless androgynous and transgendered freaks is an emerging market for high-end car manufacturing, this ad campaign is going to go over about as well as Bud Light hiring Dylan Mulvaney as a spokes-tranny did.
Jaguar's ad campaign is selling something.
But that Something isn't anything to do with selling their cars.
At least now we know the real reason Ellen Degeneres left the U.S. was to oversee all advertising for Jaguar. Someone needs to sack her, and then sack the person who hired her.
It bears mention, from a medical standpoint, that the people who make such desperate cries for attention as what Jaguar just did are generally the same psychotic chicks cutting their wrists with razor blades.
Put Daniel Craig (or hell, even Ryan Reynolds) in a tux, stand him next to a silver F-type R-75, have him deliver a few lines, and then have him drive off, with that bundle of neon oddities chained to the rear bumper as he Tokyo drifts the entire gaggle over a cliff, and Jaguar's woketarded misstep is history.
Do it not, and their brand is history. And this ad campaign can be seen for what it is: Jaguar drunk dialing their ex, with a box cutter in hand, and a bottle of sleeping pills, demanding he come back, or else.
16 comments:
Jag has already committed manufacturing suicide with their decision to build 100% EVs.
Jaguar edits out the Drag Queens for consumption amongst the Muslim Oil Sheikhs in the Levant.
If I had to guess, Jaguar went all out in the hope they could survive. In my view, they committed suicide with the hope they wouldn't die.
I'm thinking you give them too much credit in your last paragraph.
I wouldn't get caught in a Jag like I wouldn't be seen with a Bud Light. That said, the Bud Light can at least be concealed in a huggie although it does suck as a beer. Oh wait....
Maybe DEI is a market indicator. When a Director of DEI is hired, sell the stock short.
Jaguar hasn't been a sex machine since the iconic XKE. Everyone in Hollywood tried to get one cuz that was the way to your 12-blondes-at-once fantasy. Personally, I will take a 1953 Sunbeam Alpine Roadster, that Grace and Cary rocked around France in To Catch a Thief. Style, class, and sexiness in one perfect package.
Raise your hand if you've ever seen any other car commercial, ever, WITHOUT the presence of the product. Like Bud Light, this is what happens when a newly minted marketing "genius" somehow sells their worthless idea for a new campaign to a management team trying to be hip with what they think are the current cultural trends in a society. In other words, out of touch idiots who don't have a clue about what/who their market is these days.
Every one of the people involved with developing and approving this debacle needs to be escorted out of the building and shot in the parking lot.
How does Jaguar's management not understand that the picture they're portraying means they're trying to sell to less than .0000001% of the world population and that regular people wouldn't recognize that fact and MAYBE not wish to be included in a demographic associated by the manufacturer with gay sub-culture? People just get stupider by the day, especially ones that you'd think would/should know better.
Nemo
Hey, all the gay multimillionaires will want one.
absolutely... it may be great indicator of impending demise
First I thought the same: „Hey, one catastrophic marketing idea wasn‘t enough for those guys to learn from!“
But then I read the background infos. Jaguar has indeed stopped selling cars until late 2025. That‘s right. They are NOT offering cars actually. They are completely rebuilding their factories for pure luxury BEVs. No more V8 engines. Nothing that needs even traces of „Traditional britishness“.
They had already raised their price levels in the past, resulting in sinking sales numbers but increasing their profit. So far: no harm done. Their new strategy is aiming at those few people who pay a price 100% above the previous level. NOT for a fine car, but for a fashionable example of modern styling.
They actally are presenting their new „Show car“ at .. Art Fairs! Where else?
So, maybe this marketing idea isn‘t half bad at all…
This comment isn‘t far from reality….
Crap, bought a Jag S-Type 19 years ago, still have it. Space, Pace and Grace was the tag line. This was just before the electronic doodads took over. Been trying to buy a replacement for 10 years and can't because they went to the Camry School of Style and all the Jag customers went "meh." They said retro style went out but you still have Mustangs that look like Mustangs. If you have never had a ride in a end of the model line S-Type or XJ then try to finagle one. Ford had figured out most of the quality gremlins by then and the cars had Pace, Space and Grace. I once did 135 next to a Viper passing the Bowling Green Vette plant on 65. We had both stopped for gas at the Bowling Green exit and it was on like Donkey Kong (yeah I'm old). Great trip to the Emerald Coast.
Spin
The Aston Martin ad with a gorgeous 27 yo in skimpy negligee titled "You know you're not the first . . . But do you care," Aston Martin pre-owned.
Brilliant ad!
Will the new EV Faguar models come equipped with heated butt plugs?
Probably, but only in the deluxe models.
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