We told you so.
I guess some people slow on the uptake couldn't wait to out-dick Dick's Sporting Goods:
"However, P&G reported a net loss of about $5.24 billion, or $2.12 per share, for the quarter ended June 30, due to an $8 billion non-cash writedown of Gillette." - ReutersJillette™ could get it all back, rapidly, if their CEO walked on camera and simply said:
"We're sorry. We screwed up enormously. We somehow forgot our business is selling razors and personal care products to men and women, not lecturing people about things that are none of our business. We fired the idiot harpy and the team of morons who designed that disastrous ad, her entire company, and some of our own executives, and we sincerely apologize for listening to idiots like that in structuring our advertising. Enjoy watching it on the internet; that's the only place you'll find it from now on, because we're pulling it forever from anything we can immediately. It cost us 8 billion dollars in customer sales, so clearly, that ad, and we, were completely wrong to even consider it. We realize it was deeply offensive to an enormous amount of our customers, and we apologize to them all for that, without reservation. We're going to return our focus to where it belongs, which is making the best products for the best price we can, as we've done for decades, and hope you'll forgive us for losing our minds, and our corporate focus, and return to the brands and products you used formerly. We regret ever giving you cause to leave us in the first place, and ask you simply and sincerely, to please come back. We won't lose our way like that again as long as I'm running this business."That's all it would take, and in one quarter, they'd probably gain 3/4ths of their revenue back. Some never would, but most folks would respond to a corporate giant stepping on their own wedding tackle, and owning up to it publicly, with positive marks, and a bit of brand loyalty.
Until they do that, just that, and exactly that, Procter & Gamble are dead to me, forever. All their brands, all their products.*
Maybe the man-hating feminazis can pick up my slack. But probably not.
As I Hate The Media noted:
And now they’re afraid to apologize for their “toxic masculinity” ad campaign, because they’re worried about angering the SJW crowd. We don’t know what they’re worried about. Feminists don’t shave their legs and SJW men don’t have enough testosterone to grow facial hair so none of those people are customers.They're probably right about that. Any company more worried about Not Their Customers to not piss on the heads of their Actual Customers is too stupid to patronize, and deserves the Darwinian selection of the marketplace, as Adam Smith's Invisible Hand bitch-slaps them right across the face, day in and day out.
They had to lose $45,000,000 a day(!) since their asinine ad campaign premiered to get to $8B in losses now, and they show no signs of having figured out their bleeding from their shriveled giblets.
Boo frickin' hoo, nancy boys.
I go by the Paul Newman Rule of Political Activism:
"I'm an actor. I play parts on the screen. Why would I want to open my mouth about politics when anything I say will immediately tick off 50% of my audience. That's a no-brainer. If I have a political opinion on something, I write a check."
I can respect that. Put your money where your mouth is. It was his damned money to spend as he saw fit, and the late actor could have his own views without rubbing his audience's nose in them every time he made a film. I disagreed with probably 90% (or better) of his personal politics, but he even went so far as to market his own food product line for those who agreed with him to patronize. Or, not. Customers' choice. What a concept.
Razor companies who stupidly let their advertising be directed by man-hating feminazi jackholes with an agenda other than selling razors should learn a lesson:
You'd think an $8Billion smack right across the teeth would have smartened them up, but so far, you'd think that in vain, with no support from available evidence.
This tells me they're still too stupid to get any further business from me, and they haven't bled out enough yet.
Were I a market analyst, I'd be shorting P&G stock, ad infinitum.
Jillette™ is going to be an anchor around their corporate throat until they make the apology they're avoiding, and will inevitably be dragged to, kicking and screaming.
As it is, I'll simply enjoy watching them drown financially, while buying my razors and shaving cream - and paper towels and batteries - from their competition, until P&G isn't around anymore.
Jackasses one and all, and deserving everything they've got coming to them.
My epicaricacy over their self-inflicted predicament knows no bounds.
A Handy List Of P&G brands